Hamburger-serving fast food restaurants named Jollibee
Thursday, December 3rd, 2009 | General
In the Philippines, the term junk food is pretty much associated with the Jollibee brand. It took more than just one man for it to become that way, but all it took to start was a person name Tony Tan Caktiong. The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China. In 1975, Tony commenced his entreprenuerial journey with simply two two ice cream parlors in Cubao, Quezon town.
in spite of his success with the ice cream parlors, Tony did not stop there. He looked around the world and saw the kind of success chains like McDonalds were having. Instead of opening a franchise for an existing fast food chain like Burger King or Wendy’s, he made a decision to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978.
Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people. Rather than trying to learn everything from scratch, Tony traveled to the united states to learn the tricks of the trade from the already established chains such as McDonalds. By implementing these proven business practices back in the Phlippines, Tony’s difficult work began to pay down when his business started to rapidly expand. The division of Jollibee Philippines actually makes an attempt to serve the specific wishes of the Filipino folks and its culture by focusing its product development as well as its marketing and advertsing to target the unique and standard Filipino family.
Today Tony Tan Caktiong serves as a success story and an idol for entreprenuers around the planet. This was solified in 2004 when Tony was voted the entrepreneur of the Year by Ernst & Young. The head honcho of Ernst and Young, James S. Turley asserted,’These awards are about celebrating world entrepreneurship and the need to continually innovate and expand. Tony’s story is a really inspirational one, on both these counts. We are happy he’s been selected to receive this year’s award.’.
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